Ship product stories, not just product
You release faster than you can market it. Put launches, changelogs and founder posts on one calendar, with a steady queue that keeps the product visible between releases.
You built it. Nobody heard about it.
Engineering ships weekly; marketing posts monthly. Great features go out with a one-line changelog and no story, and the pipeline stays flat while the roadmap flies.
- Launches announced with a single post
- Founders posting in bursts, then going quiet
- No consistent rhythm on LinkedIn
- Release posts written by hand, after the fact
- Each release planned as a week of posts
- A founder cadence that ships on a schedule
- A LinkedIn-first queue for a B2B feed
- Posts scheduled from your own release tooling
Every ship gets its week on the calendar
Plan each release as a run of posts: the announcement, the detail, the follow-up. Or schedule them from your own tooling through the REST API, the MCP server or the CLI, so the changelog and the post go out together.
- Launch runs planned and queued in one pass
- Schedule from CI, scripts or an assistant via MCP
- A version per network: LinkedIn, Bluesky, Mastodon, Reddit
A consistent cadence, not a launch-week spike
Keep a steady drumbeat between launches. Plan a month of thought leadership, customer proof and product education, then see which posts earn reach, engagement and clicks.
- A month of posts planned in one pass
- Best-time slots per channel for a B2B audience
- Analytics that show which posts earn clicks
The modules a product team runs on
From the changelog to the feed to the clicks you can measure.
Scheduling
Visual calendar and queue with best-time-to-post.
Per-network versions
Write a post once, then adjust the version each network gets.
Analytics
Cross-network reporting that answers what to do next.
Collaboration
Approvals and team workflow that stay out of the way.
Publishing
Reliable auto-publish to every channel, with retries.
Integrations
Connect the tools your team already uses.
Put your roadmap on the calendar
Start free and post your next release properly, or book a walkthrough with your changelog.