Beta batch 4 is open: schedule to Bluesky, Mastodon, LinkedIn, Reddit, Telegram and Discord from one calendar. Request access
by Phronesis AI Lab
About us

Practical wisdom, applied to how brands show up online

Phronesis AI Lab builds Social Media Digital Marketer: one place to schedule, publish and measure every social account, through the UI, API, MCP or CLI, with a person approving every step. We are in public beta, building in small batches with the teams who use it.

Who we are

Who we are and what we do

Most schedulers treat a failed post as your problem. Social Media Digital Marketer starts with the part that has to work: connected accounts, one draft with a version per network, a calendar and queue, publishing with retries and failure alerts, analytics and approvals. Our principle is reliability before intelligence — the AI layer that drafts and plans lands on top of that foundation in V2, not instead of it.

Founded in 2025, Phronesis AI Lab is building Social Media Digital Marketer for creators, small businesses, startups and agencies, onboarding in small batches through the beta.

Right now

Where we are right now

Founded 2025Bootstrapped, product-first
Public betaOnboarding in small batches
6 networks at launchBluesky, Mastodon, LinkedIn, Reddit, Telegram, Discord
Direct to foundersSlack or WhatsApp, not a ticket queue
Built in the open

Human support, honest numbers

A small team answers every message; no bots, no tier-one script. We publish what we are building, what broke, and what it costs to run.

Meet the team
340BrandsScheduling with Social Media Digital Marketer
18k+Posts publishedAcross all channels
99.4%Publish successFirst attempt, last 90 days
<4hSupport replyMedian, in your timezone
Phronesis AI Lab

Practical wisdom, as a product rule

Phronesis is the Greek word for knowing what to do, not just what is true. A tool that posts on your behalf has to earn trust: it publishes on time, explains every failure, and never acts without a person's say-so.

About us
01 Reliability before intelligence A scheduler that misses a post is worthless however clever its drafts. Publishing infrastructure ships first and is tested hardest.
02 A person decides what posts Nothing publishes that a person did not schedule or approve. When AI arrives, it will propose; people will still decide.
03 Free where it is cheap Posting to your accounts costs us little, so scheduling is free. We charge for scale: more channels, seats and client workspaces.
CommunityDiscord

Ask questions, share what performed, and vote on which platform adapter ships next.

Partner program30% recurring

Agencies, consultants and creators who bring customers earn a recurring share for the life of the account.

WhitelabelAgencies

Run the full engine under your own name and domain, with per-client workspaces and metered billing.

Get started for free

Connect your accounts and schedule your first week. The platform we are building in the open, with you.