A practical guide to Pinterest
A practical guide to standard, video and idea Pins with keyword-rich titles. Pinterest works like a visual search engine, so a Pin can send traffic for months. Scheduling Pinterest from our calendar is coming soon.
Pins that keep driving traffic for months
The formats Pinterest expects, and what each is good for. Publishing to Pinterest from Social Media Digital Marketer is coming soon, once the platform's app review passes.
- Standard Pin: 2:3 vertical (1000×1500) is the recommended ratio; taller pins get cut in the feed.
- Video Pin: Vertical video with a clear cover frame; short, looping how-to clips perform well.
- Idea Pin: Multi-page format for step-by-step content that lives natively on Pinterest.
Plan a week of Pinterest on one calendar
Once Pinterest is live, its posts sit on the same calendar as every other account. Today you can schedule Bluesky, Mastodon, LinkedIn, Reddit, Telegram and Discord there.
- A visual calendar and queue for the whole week
- Schedule for an exact time or add posts to the queue
- One place for every account, not a tab per platform
What you can do on Pinterest
What Pinterest will look like in Social Media Digital Marketer once app review passes, plus when to post today.
Every post type that matters
Standard Pin, Video Pin, Idea Pin, Product Pin. The formats Pinterest expects, explained above, ready for when publishing arrives.
When to post on Pinterest
Pinterest is a slow-burn, evergreen platform; distribution over weeks matters more than the exact hour. Seasonal content should go up 30–45 days ahead of the moment.
Reliable publishing, coming soon
Pinterest publishing is coming soon. It arrives once Pinterest's app review passes; until then, use this guide to plan. When it lands, failed publishes retry with backoff and trigger a failure alert.
Pinterest analytics
Basic analytics for Pinterest — reach, engagement and top posts — arrive with publishing, next to every other network.
Questions about Pinterest
How far ahead should I schedule seasonal Pins?
Aim for 30 to 45 days before the moment. Pinterest surfaces seasonal content early, so a Pin scheduled well ahead has time to gain distribution.
Do I still approve every post?
If your workspace uses approvals, yes. Posts wait for a person to approve them, in the app or through an approval link, and you can approve a whole week at once.
Pinterest pairs with reliable publishing, a visual calendar and queue, and cross-network analytics. Publishing to more than one place? See all channels.
Start with the networks that are live
Scheduling is free. Connect your live accounts now, and Pinterest joins the same calendar once app review passes.