A practical guide to TikTok
A practical guide to TikTok video: formats, specs, hooks and timing for native-feeling short video. Scheduling TikTok from our calendar is coming soon, once TikTok's app review passes.
Vertical video that feels native to the feed
The formats TikTok expects, and what each is good for. Publishing to TikTok from Social Media Digital Marketer is coming soon, once the platform's app review passes.
- Short video: 9:16 vertical (1080×1920). 21–34 seconds is a common sweet spot; the first second decides the swipe.
- Longer video: TikTok now allows up to 10 minutes, but watch-time percentage matters more than length.
- Photo mode: Multi-image posts with music. A lightweight alternative to video for tips and before/after sets.
Plan a week of TikTok on one calendar
Once TikTok is live, its posts sit on the same calendar as every other account. Today you can schedule Bluesky, Mastodon, LinkedIn, Reddit, Telegram and Discord there.
- A visual calendar and queue for the whole week
- Schedule for an exact time or add posts to the queue
- One place for every account, not a tab per platform
What you can do on TikTok
What TikTok will look like in Social Media Digital Marketer once app review passes, plus when to post today.
Every post type that matters
Short video, Longer video, Photo mode, Carousel captions. The formats TikTok expects, explained above, ready for when publishing arrives.
When to post on TikTok
Engagement skews later in the day and into the evening; TikTok surfaces content by watch-time signals, so posting consistently matters more than hitting an exact minute.
Reliable publishing, coming soon
TikTok publishing is coming soon. It arrives once TikTok's app review passes; until then, use this guide to plan. When it lands, failed publishes retry with backoff and trigger a failure alert.
TikTok analytics
Basic analytics for TikTok — reach, engagement and top posts — arrive with publishing, next to every other network.
Questions about TikTok
Can I schedule TikTok with you yet?
Not yet. TikTok publishing is coming soon and arrives once TikTok's app review passes. When it does, you will queue the video and caption on the same calendar as your other accounts.
Do I still approve every post?
If your workspace uses approvals, yes. Posts wait for a person to approve them, in the app or through an approval link, and you can approve a whole week at once.
TikTok pairs with reliable publishing, a visual calendar and queue, and cross-network analytics. Publishing to more than one place? See all channels.
Start with the networks that are live
Scheduling is free. Connect your live accounts now, and TikTok joins the same calendar once app review passes.