A practical guide to Google Business Profile
A practical guide to Google Business Profile updates, offers and event posts that show up in Search and Maps. Scheduling them from our calendar is coming soon, once Google's app review passes.
Local posts, offers and updates that get seen
The formats Google Business Profile expects, and what each is good for. Publishing to Google Business Profile from Social Media Digital Marketer is coming soon, once the platform's app review passes.
- Update post: A photo, short text and a call-to-action button; posts typically stay prominent for about a week.
- Offer post: A dated promotion with start and end dates that shows the deal directly in your listing.
- Event post: Title, date range and details for a specific happening at your location.
Plan a week of Google Business Profile on one calendar
Once Google Business Profile is live, its posts sit on the same calendar as every other account. Today you can schedule Bluesky, Mastodon, LinkedIn, Reddit, Telegram and Discord there.
- A visual calendar and queue for the whole week
- Schedule for an exact time or add posts to the queue
- One place for every account, not a tab per platform
What you can do on Google Business Profile
What Google Business Profile will look like in Social Media Digital Marketer once app review passes, plus when to post today.
Every post type that matters
Update post, Offer post, Event post, Photo update. The formats Google Business Profile expects, explained above, ready for when publishing arrives.
When to post on Google Business Profile
Timing matters less than freshness here; a steady weekly cadence of posts and photos keeps the profile looking active, which is what local searchers and the ranking signals reward.
Reliable publishing, coming soon
Google Business Profile publishing is coming soon. It arrives once Google's app review passes. When it lands, failed publishes retry with backoff and trigger a failure alert.
Google Business Profile analytics
Basic analytics for Google Business Profile — reach, engagement and top posts — arrive with publishing, next to every other network.
Questions about Google Business Profile
Where do these posts appear?
Google Business Profile posts show inside your business listing on Google Search and Maps, so they reach people already looking for a business like yours nearby.
Do I still approve every post?
If your workspace uses approvals, yes. Posts wait for a person to approve them, in the app or through an approval link, and you can approve a whole week at once.
Google Business Profile pairs with reliable publishing, a visual calendar and queue, and cross-network analytics. Publishing to more than one place? See all channels.
Start with the networks that are live
Scheduling is free. Connect your live accounts now, and Google Business Profile joins the same calendar once app review passes.